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9月 2017

Investment Pieces Every Woman Should Buy

Posted by wpadmin / BLOG, GEMSTONE & JEWELRY / 892

Now’s the time to start stocking up your closet with amazing fall finds (especially when major retailers are offering the best sales of the season), as well as your jewelry box. Our go-to right now? Kenturay, which is offering some of its prettiest pieces at competitive prices. We picked out our favorite items in the selection to give your accessories a glam update.



Get more bang for your buck with this luxurious design bracelet. while its cubic zirconia embellishments makes a perfect accent to a cocktail dress.




Every woman needs an attention-grabbing flower ring in her collection, and there’s no better time to add one piece in such a beautiful day.

SR00997 (1)



This piece incorporates the trendy element of a lariat necklace with the eye-catching appeal of a pendant.

Women’s fashion necklaces


The shimmering stones and eye-catching dangling stone means these earrings won’t go unnoticed.




6 Ways To Get People To Buy Your Products !

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4月 2017

How to check your CZ quality with the right way ?

Posted by kenturay / BLOG, GEMSTONE & JEWELRY / 1301

When buying wholesale for your jewelry store, check out the quality of the loose cubic zirconia stones you are buying before paying. Be sure you are getting what you pay for and the quality that will please your customers. Choose only those items that will give lasting enjoyment. If you’re trying to determine if the stone you have is quality cubic zirconia, here are some ways to tell(For round white cubic zirconia):


1. Stone must have good symmetry of shape, the table and bottom are as centre.

2. The brightness of a stone should be best.

3. Polishing girdle thickness should be consistent.

 Superior Quality



4. Do not have broken, unround, hazy, crack, abraseof the edge and impurities of the stone.

   Poor Quality:


         * Inspecting the stone with a 10 times magnifier.



 Our exquisite cubic zirconia is a fine example of Kenturay’s product range.There are two kinds of exquisite cutting of Kenturay zirconia .

KTR-Flawless Cut

Superior quality of Kenturay Flawless Cut it is nearly impossible to tell the difference between a real diamond and a Kenturay flawless cut zirconia. The brilliance, sparkle and luster look virtually identical and have the characteristics of a colorless Ideal cut  diamond.

The only supplier in the market which can offer larget output and stable quality control and make Kenturay Flawless Cut Zirconia the finest quality on the market.


* KTR-Pure Brilliant Cut

Applied ideal diamond-cut standards to zirconia. Kenturay’s Pure Brilliant Cut makes our zirconia the superior brilliance on the market. Kenturay’s Pure Brilliant Cut delivers almost the same level of brilliance as natural diamonds.


*   Contact us to get a Free Quote for your Ideal cubic zirconia.


Thick Girdle Heavy CZ – The Best With Gold Jewelry !


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3月 2017

4 Points – Get In Your Customers Hearts !

Posted by kenturay / BLOG, SALES TECHNIQUE / 1135


Great brands are built upon nuanced and valuable customer interactions, but today’s businesses rely on analyzing metrics to succeed. Have you noticed that audience growth, website engagement, and conversion rates seem to dominate modern marketing conversations? It’s no surprise. Companies are starting to acknowledge that much of their success relies on the preferences and behaviors of customers.


 # Family and Friends Matter

– 82% of people say they seek recommendations from friends and family when considering a purchase.

– 67% say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media or email.


 # Rewards Make A Big Difference

– 88% of people say they would like some sort of incentive (money, product or service, loyalty points, early access, swag) for sharing a product via social media or email. That number jumps to 95% among 18-to-34-year-olds.

– By contrast, only 18% want to be rewarded with swag.


 # More About Millennials

– Across a variety of industries, 92% of 18-to-34 year-olds say they seek recommendations from friends and family when considering a product purchase — 10% greater than the general population.


 # Money Talks

– 86% of people with a household income of more than $100,000 seek recommendations when considering a purchase.



Modern customers who want to be in the know tap into their closest networks for trusted recommendations. Millennials are even more proactive in their search for recommendations and people seek more referrals when there’s more money at stake. We’ve crunched the numbers for you, now it’s your turn to attract quality customers with a referral marketing program that caters to today’s referral practices.


6 Ways To Get People To Buy Your Products !


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2月 2017

Trends In 2017 Of Cubic Zirconia And Jewelry !

Posted by kenturay / BLOG, PRODUCTS TREND / 924

Jewelry trends are extremely interesting things to follow and every year these keep changing; that is what makes them super interesting. Just imagine, you can refurbish your wardrobe according to these changes; how much fun! If you really wish to know what is hot in 2017, then this write up will help you to be enlightened about the jewelry industry.


Colored Gems, Rose Gold and Ear Climbers

Rose gold has arisen as the new yellow gold. Its popularity will definitely make it one of the chosen metals of 2017. This rose variety combined with colored Cubic Zirconia loose stones is a big trend this year. Ear climbers, ear jackets and statement pieces can be crafted out of these colorful stones which look stunning. Customized rings with colored gems as the center stone has been a trend and will remain so throughout this year. Red and blue will be popular choices for rings.

Wedding jewel for selling

Themed Jewelry

The Art-Deco theme inspired jewelry will continue to rule the fashion world. Beautiful, innovative and geometric pieces crafted with gemstones in 2017 will continue to be a hit among fashionable women. This is also referred to as the fashion revival of a 1970s style which will captivate the women of all ages. Some of the most elegant statement earrings have appeared in geometric shapes. The stylish chandeliers crafted with stones can be paired up with gowns for cocktail party whereas with LBDs for event and award shows.


Single Piece Statement with Floral Motifs Reigns

Floral motifs never go out of fashion. No jewelry box is ever complete without a jewelry piece with floral motif. They are always hot and happening. Jewelry pieces become the chosen ones when flowers bloom. Old mine and baguette cut gemstones have been the best of fashion when set on white gold earrings forming leaves. During the 2017 runway shows in Paris futuristic designs are the way. The boho-chic jewelery items created by some brands are super cool which are making women obsessed wit the designs. The hip chokers will also fade out of trend and will be replaced by cuffs. Sometimes, just a single cuff is enough to make one fall for an entire outfit. It is powerful enough to even replace a necklace. A beautiful bejeweled handcuff looks beautiful and magnetic. It displays the subtle fashion sense of a fashionista.


Charm Bracelets

Layering jewelry on wrists, arms, necks and fingers is hot throughout the year. It is the latest trend which can make every woman go gaga over jewelry items. The charm bracelets could be an electric mix of couture and costume. Mixed metals, bright plastics, rubber and leather could be the base material for creating some of the best charm bracelets. The charm bracelet is versatile enough to metamorphose into a necklace. Thus, the bracelets will always be a part of the jewelry box.

Holiday mom jewelry sale

All these trends of 2017 will make jewelry making and wearing special. In fact, women will continue to follow these trends while filling their jewelry box.

*  Contact us to get a Free Quote for your Ideal find jewelry.

How To Protect Or Take Care Gold Plated Jewelry

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8月 2016

How To Make Customers Fall in Love With Your Brand ?

Posted by kenturay / BLOG, SALES TECHNIQUE / 895


Most entrepreneurs understand developing and establishing a brand is important. It’s not necessarily easy, and, it’s only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. Here are 6 tips for getting your target audience to love your brand !

Surprise & Delight                                         

These days it’s not about just getting by on your service, but going above and beyond. People can get basic service anywhere. What they crave is a brand that will truly value them. The easiest way to lure prospects in and get them hooked on your product or service is to wow them with each and every interaction.

Image is everything

Your online presence is akin to your brand’s first impression with your audience, and we all know you only get one chance, so you’ve really got to knock it out of the park with this one. Make sure you have a compelling, user-friendly website, a clear brand image and a solid social media presence so that first impression will really stick.

Quality over quantity

It’s not about bombarding your audience and banging them over the heads with your brand. Rather, it’s about providing them with quality content that they can use. In fact, 60% of consumers say they feel more confident about working with a company after reading their custom content. Not sure where to begin? Start by asking what are your customers’ biggest pain points? Then, determine how your product or service provides the solution. Turn this information into content and you’ll have them hooked.

Connect emotionally

75% of consumers say they make buying decisions based on their emotions. What does this mean for your brand? If you can find a way to connect with your audience emotionally, you’re more than halfway toward converting them into loyal customers.  In the survey of  a brand, 94% of respondents said they would be highly likely to recommend a brand they were emotionally engaged with. Find a way to tug at the heart strings of your target audience and you’ll end up with loyal brand ambassadors.


You’ve surely heard the old adage, “under promise and over deliver”. This is a key component to garnering affection for your brand. When you consistently go above and beyond to satisfy your customers in service, quality and support, they’ll pay you back with repeat business and referrals.

Listen to feedback

Think the squeaky wheel always gets the grease? Not necessarily – especially when it comes to customer satisfaction. A recent Interactive study revealed that only 4% of customers that are unhappy will actually complain. The other 96% will simply leave. This means that you need to be asking for feedback from your customers on a regular basis. More importantly, you need to pay attention to what’s being said – good or bad. When you encourage your customers to speak up and show them that their opinions really matter, you endear them to your brand. As a bonus, you’ll also be better prepared to correct problems and make improvements in a more proactive way.


By implementing these six key strategies, you’ll have your customers falling in love with your brand which will have them coming back for more and spreading the love to their own networks. It really is a marriage made in heaven!



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7月 2016

6 Ways To Get People To Buy Your Products !

Posted by kenturay / BLOG, SALES TECHNIQUE / 916


#1: Know your customer like the back of your hand

If you want to sell your products or services to your site customer , start with getting to know them well. A few questions you should be able to answer about them

1、What’s their biggest paint point?

2、What tools and services do they currently use?

3、Can you offer a product or a service that helps them solve their pain point?

4、Can you write articles/sales copy that your site visitors can easily connect with?

5、What kind of content do they typically want to consume?


#2: Let others do the selling for you

Imagine this; you are about to get married and you want to know the best band to hire for your wedding. Some of your close friends recommend a band and you check them out. It seems they are good, and you hire them. Sounds familiar?

People call this word-of-mouth, social proof, and other fancy terms. Essentially it all boils down to this- people trust people; they want someone else to make their choice for them; and if it’s someone they already trust, all the better.

If you have a product or service, get testimonials from your users. Display it prominently on your website- especially on the sales page. If you want to take things one step further (especially B2B), do case studies about how your product/service has helped your existing customers.

Stop trying hard to sell; let others do the selling for you.


#3: Provide immense value

Do you know who the easiest set of people to sell to is? People who have purchased from you in the past!

Yes, repeat buyers are the easiest to convert and can prove to be extremely loyal customers. Customer loyalty done right, can result in your customers turning into your advocates and sending more business your way.

Now that’s easier said than done; but how do you get people to rave about you and get more people flocking in?

Provide outstanding value with your product or service.

There is a reason that scams don’t last long- they don’t get people excited to buy more from the same person. But legitimate businesses have an advantage. You can sell your products over and over again to your existing set of customers.


#4: Delight your customers- every single time

Whether you can provide outstanding customer support like Zappos or innovate constantly like Google, always try to delight your customers every time they buy from you.

It could be as simple as greeting them personally when they come to your site or it could be a surprise same-day-delivery at no extra cost. If you are in the service business, over-deliver on your agreement (a bonus custom-graphics on your web design project maybe?)

Heck, you could even delight your customers by delivering your goods or service ahead of your agreed delivery date.

The more you delight your customers, higher the chances of them becoming your brand advocates.


#5: Tap into people’s emotions and motivate them

Motivating a buyer is a simple process when you look at it from the outside. However, when you start at it, you will understand the complexity of the matter. Here are some tips to motivate a buyer

1、Make sure you let your buyer know what’s in it for them- people hate surprises when it comes to the products or services they paid for. No hidden fees!

2、Help them uncover their need. Talk about something your prospect can relate to and say “Aha! I have the same issue”

3、Ensure you have an updated portfolio in case you sell services

4、If you are competing on price, make sure you let them know how “cheap” you are when it comes to price but not in terms of quality

5、Give them an estimate of the cost and turnaround time- Be crystal clear on whether these are likely to change as the project proceeds. To be safe, always provide a higher cost estimate so that clients can budget accordingly.

6、Assure them of quality work. Let them talk to your previous clients if required.

7、Stick to your deadlines (Better- deliver before your deadline)

8、The classic- Under-promise and over deliver.

9、Be professional in your dealings. If a client is difficult to deal with, politely part ways

10、Give them personal contact details in case of future issues

11、In the online world, we have copywriters. They play with words and turn those words into money. Some have their uncanny way of making their words sell. If you have an online business, you need to understand well the mind-set of an online buyer. If you are not good at writing persuasive copy, hire someone who can do it for you.


#6: Be genuine; stop relying solely on tactics

You know what’s short term? Tactics!

Yes, certain tactics work neatly for certain time periods, but most of the time, they stop working at some point of time. Also, tactics don’t leave that everlasting impact on your customer base.

Sure, you could increase conversions by changing font-size or color or even redo the copy, but how long will they last? Once people get used to the change, you need to change again to convert more people.

Don’t fall into the trap of constant optimization only. Be genuine. Use proven strategies like amazing customer service and a truly awesome product/service to build your customer base.


Over to you:

How do you get people to buy from you every single time? What challenges do you face in converting prospects to customers? Share your secrets with me via the comment form below.

4 Points – Get In Your Customers Hearts !


 ——————————     Have any question – Contact us     ——————————


5月 2016

How To Protect Or Take Care Gold Plated Jewelry

Posted by kenturay / BLOG, GEMSTONE & JEWELRY / 1112



Gold Plated  (GP,RGP) is stand for gold plated, the gold plated Jewelry is depositing a layer of gold onto the surface of another metal (most often copper or silver) by chemical or electrochemical, silver plated is covered in a thin layer of silver.Gold Plated  (GP,RGP) is stand for gold plated, the gold plated Jewelry is depositing a layer of gold onto the surface of another metal (most often copper or silver) by chemical or electrochemical, silver plated is covered in a thin layer of silver.


1.  Please be sure to keep silver plated or gold plated items from water,soaps,and perfumes. Take off your jewelry before washing or have a bathe.Please Do not bring the gold plated jewelry into shower or washing it.

2. Please be sure to keep silver plated or gold plated items from water,soaps,and perfumes. Take off your jewelry before washing or have a bathe.Please Do not bring the gold plated jewelry into shower or washing it.

Trends In 2017 Of Cubic Zirconia And Jewelry !


 ——————————     Have any question – Contact us     ——————————




4月 2016

Thick Girdle Heavy CZ – The Best With Gold Jewelry !

Posted by kenturay / BLOG, PRODUCTS TREND / 1031

Usually, the standard/regular thickness of the girdle for Cubic Zirconia round stones is less 1mm.  Now, we can make the Girdle in 10%, 20%,30%, 40%, 50% of thicker girdle for the round stones.  Then the total height of the stones will be higher, then the stones will be at a heavier weight.


The Thick Girdle can be made in Round diamond cut and Hearts & Arrows Cubic Zirconia Stones.

Another way to increase the weight of stone is to make the height of stones in higher measurement. The standard/regular height of the Cubic Zirconia round diamond cut stones is 58-62% of the size. We can make the customized height for the CZ stones



Cubic Zirconia Thin and Thick Girdle knowledge

The girdle can impact the gemstones in two important ways:


A thick girdle adds weight to a gemstones.The gemstones on the right is heavier, yet will appear no larger when set in a ring.

 * The thickness of the girdle affects the relative position of the surrounding facets, and so can impact cut. Because girdle width is already factored into the gemstones overall cut grade, a gemstones graded as well cut will produce superior brilliance, fire, and scintillation, even if the girdle itself is not in the ideal Thin-Slightly Thick range of width.

 * A thicker girdle will add weight to a gemstones, thereby increasing its price. Since a thick girdle adds depth to a gemstones but not width, a thick girdled diamond will not appear any larger when viewed from the top (e.g. when set in a piece of jewelry), despite the additional carat weight. The effect on carat weight and price is minimal, but real.

*  Contact us to get a Free Quote for your Ideal find jewelry.

How to check your CZ quality with the right way ?


 ——————————     Have any question – Contact us     ——————————   




3月 2016

8 Sale Skills To Improve Your Sales !

Posted by kenturay / BLOG, SALES TECHNIQUE / 1020

sales-skills (1)

In this article, I will list out 25 of the most effective sales techniques anyone can implement in their business to increase sales and make more profits. Increasing sales volume is not just enough. You need to increase profits as well.


Strategy 1: Create a Product Which Has Demand

“Supply always comes on the heels of demand. – Robert Collier“

This is a no brainer. Understand what your customer want. Is there some product already in the market that delivers the solution to your prospective client? If not, provide it!!!

If there is already a product or a solution, try to think of a better way to satisfy the needs of the customer. This can be in the form of a better quality product. You can even bring about a twist in the actual offering to make your product more attractive.


Strategy 2: Four strategies to price your product

1、Do market research and understand your competitor pricing. With this data in hand, either develop a product with lot more features and charge more or produce the same quality product and price it lower

2、High price can provide a sense of “high quality” since people have a deeply-rooted notion that higher the price, better the quality. If you price high, be prepared to deliver what your customer expects to get

3、Similar to point #2, a lower price can indicate inferior quality. The best way is to charge higher prices by providing more value to your customer

4、The price of a product is directly proportional to “perceived value”. If you can make you product seem superior to your competitor, you can charge a premium over your competitor


Strategy 3: Run a Customer Reward Program

You don’t need to be a fortune 500 company to run a rewards program. Just make it a simple program where people can get discounts for being a customer and satisfying certain simple criteria’s such as

Being a customer for one year, they can enjoy 50% discount on the first bill of their second year as customer

Collect points and redeem points for discounts, gifts, and so on

10% discount on your purchase if you shop for more than 100$

You get the idea.


Strategy 4: Give Out Free Samples

It’s proven time and again that giving away samples to your customers can help you increase sales. If you have a book for sale, make a chapter or two available for free. If you sell products, give small sample packets for users to try out. If you provide a service, offer a free initial consultation.

Once your prospective customer starts using your product or service, they will have increased confidence in their purchasing decision. This will lead to a faster sale.


Strategy 5: Reach Out To Your Customers

It’s not enough that you just advertise your products. They only make the buyer more open to embracing the product. Once you test your product, reach out to your customers and ensure that they can buy the products with ease.


Strategy 6: Quality is King

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected – Steve Jobs”

Never, ever compromise on the quality of your product. If your customer loses the trust on your brand, your business will collapse like a pack of cards.

Some people tend to sacrifice the quality to prevent price hikes. But, if needed increase the price and serve the same quality rather than producing a low-quality product. You can also choose to serve less quantity for the same price.

If you plan to stick around with your business for a very long time, any compromise on quality will never get you even remotely close to your goals.


Strategy 7: Listening To Your Customers Does Wonder for Your Business

Find out what they require. Why do they use the current product if they use any? What could have made their job easier? Always have an eye for details for such things.

The reason why you should be listening to your customer to make more sales is that it helps you learn the language of the client. Once you start interacting with them and understand their problems, you will learn to convey your product marketing message in a language your customer understands.


Strategy 8: Provide Unmatched After Sales Service

“If you are not taking care of your customer, your competitor will. -Bob Hooey”

This is one area which I see many businesses fail in. They market their product, sell to their customers, and then no news from their support team.

It is equally important that you provide support to your customers. Only happy customers result in repeat buys and quality referrals. Do not forget the fact that word of mouth is still the best mode of establishing a brand and increasing sales.


Your Turn:

What do you do to increase sales volume? Do you find any other sales techniques that should have been mentioned? What is your #1 sales technique that outperforms all others? Let me know in the comments.


How To Make Customers Fall in Love With Your Brand ?

 ——————————     Have any question – Contact us     ——————————


2月 2016

Common Ways of Diamond Cut Ⅱ

Posted by kenturay / BLOG, GEMSTONE & JEWELRY / 763

Trilliant Cut

   Trilliant Cut: It was first introduced into New York since the 60s. The uniqueness of this cutting is due to its brilliance. Essentially it is triangle, but what makes it special is that it has an angle which is sharp, round and also right. As opinions vary, trilliant cut will be more impressive than round cut as long as there is a precise depth of cut.



Octagon(Radiant Cut)

    Octagon: Considering both advantages of round cut and emerald cut, lapidaries created this cutting in the 1970s. Ranging from 62 facets to 70 facets, the primary dissimilarity between radiant cut and princess cut is that the angles of radiant cut are all flat. By using this way of cutting diamonds, lapidaries have added more scintillation to emeralds.




   Cushion: it is the oldest cutting of diamonds. It has 58 facets as a

Pillow-shaped cut, which is still in test due to its classic and bold characteristics. The angles and facets of cushion-cut diamonds are larger than that of round ones under the same proportion. Moreover, the better the quality of the rough stone is, the better the polished diamond will be.




   Emerald: Through this kind of cutting, the diamond is usually shaped as rectangle with cutting angles. It is a relative old way of diamond cut, usually being applied in semiprecious stones. Besides, having 50 to 58 facets, emerald cut is regarded as an amazing cut and is famous for its concentric framework and the ladder-shaped flat surface.




   Baguette: As a modified version of emerald cut, it was a very popular way of gem cut during Art Deco Period. By using step cut, a diamond is usually shaped as rectangle, being of 14 facets and octagonal angles.



Pear Drop

    Pear Drop: Every facet of a pear-drop gem is just the same, usually with repeated patterns on it. It is designed to be multifaceted with the purpose of making pear-drop diamonds apply in ornaments and earrings. There are four transformations of it: briolette cut, drop cut, marquise cut and round cut.


Eight Hearts and Arrows

People who have buying experience of diamonds are certainly knowledgeable about eight Hearts and Arrows. The so-called eight Hearts and Arrows applies the world’s top cut, namely, the cupid cut to make a diamond present the perfect and symmetrical patterns of eight hearts and arrows. The combination of eight hearts and arrows implies eight beautiful moods. They are “encounter, love, hint, dream, first kiss, lingering, and promise.” The diamond with eight hearts and arrows can present the most dazzling and brightest lights from any point of view. This kind of diamond cut is rather difficult, because the range of its cutting proportions is smaller and more specific than an ordinary EX cut. If there exists any asymmetry or its cutting proportion cannot meet the requirement, the diamond cannot be called as eight H&A one.



Ten Hearts and Arrows

Ten Hearts and Arrows is also an exquisite technique of diamond cuttings, which is even better than eight Hearts and Arrows, therefore it’s harder to achieve this kind of cutting. Ten H&A takes much longer time to cut a diamond. For example, among three hundred rough diamonds, there is only one can be cut with the optical phenomenon of ten hearts and arrows. And the time this process costs is six times than that of eight H&A. But all efforts have paid off. A ten H&A diamond has 71 facets, 14 facets more than an eight H&A diamond. Its reflections can reach the level of stronger fire, which is 1.2 times than that of the eight H&A one. What ten H&A representatives is the perfect and everlasting love.




Under the loupe, one can clearly observe that there is a flower consisting of nine petals at the center table facet of an Estrella-cut diamond. From the crown, nine hearts are evenly arranged along the peripheral table facet. Every Estrella diamond is comprised of three parts: the crown, girdle and pavilion. And what makes it different from other cuts is that each Estrella has 37 petals on the crown and 63 petals on the pavilion, amounting to 100 perfect facets. Every beam of lights that blazes on the diamond can be reflected by two petals which are located in the diagonally opposite. Besides, the lights reflected from the inside of the diamond are easier to be accepted by the human eye.



Common Ways Of Gemstone Cut Ⅰ


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