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3月 2017

4 Points – Get In Your Customers Hearts !

Posted by kenturay / BLOG, SALES TECHNIQUE / 1155


Great brands are built upon nuanced and valuable customer interactions, but today’s businesses rely on analyzing metrics to succeed. Have you noticed that audience growth, website engagement, and conversion rates seem to dominate modern marketing conversations? It’s no surprise. Companies are starting to acknowledge that much of their success relies on the preferences and behaviors of customers.


 # Family and Friends Matter

– 82% of people say they seek recommendations from friends and family when considering a purchase.

– 67% say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media or email.


 # Rewards Make A Big Difference

– 88% of people say they would like some sort of incentive (money, product or service, loyalty points, early access, swag) for sharing a product via social media or email. That number jumps to 95% among 18-to-34-year-olds.

– By contrast, only 18% want to be rewarded with swag.


 # More About Millennials

– Across a variety of industries, 92% of 18-to-34 year-olds say they seek recommendations from friends and family when considering a product purchase — 10% greater than the general population.


 # Money Talks

– 86% of people with a household income of more than $100,000 seek recommendations when considering a purchase.



Modern customers who want to be in the know tap into their closest networks for trusted recommendations. Millennials are even more proactive in their search for recommendations and people seek more referrals when there’s more money at stake. We’ve crunched the numbers for you, now it’s your turn to attract quality customers with a referral marketing program that caters to today’s referral practices.


6 Ways To Get People To Buy Your Products !


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8月 2016

How To Make Customers Fall in Love With Your Brand ?

Posted by kenturay / BLOG, SALES TECHNIQUE / 912


Most entrepreneurs understand developing and establishing a brand is important. It’s not necessarily easy, and, it’s only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. Here are 6 tips for getting your target audience to love your brand !

Surprise & Delight                                         

These days it’s not about just getting by on your service, but going above and beyond. People can get basic service anywhere. What they crave is a brand that will truly value them. The easiest way to lure prospects in and get them hooked on your product or service is to wow them with each and every interaction.

Image is everything

Your online presence is akin to your brand’s first impression with your audience, and we all know you only get one chance, so you’ve really got to knock it out of the park with this one. Make sure you have a compelling, user-friendly website, a clear brand image and a solid social media presence so that first impression will really stick.

Quality over quantity

It’s not about bombarding your audience and banging them over the heads with your brand. Rather, it’s about providing them with quality content that they can use. In fact, 60% of consumers say they feel more confident about working with a company after reading their custom content. Not sure where to begin? Start by asking what are your customers’ biggest pain points? Then, determine how your product or service provides the solution. Turn this information into content and you’ll have them hooked.

Connect emotionally

75% of consumers say they make buying decisions based on their emotions. What does this mean for your brand? If you can find a way to connect with your audience emotionally, you’re more than halfway toward converting them into loyal customers.  In the survey of  a brand, 94% of respondents said they would be highly likely to recommend a brand they were emotionally engaged with. Find a way to tug at the heart strings of your target audience and you’ll end up with loyal brand ambassadors.


You’ve surely heard the old adage, “under promise and over deliver”. This is a key component to garnering affection for your brand. When you consistently go above and beyond to satisfy your customers in service, quality and support, they’ll pay you back with repeat business and referrals.

Listen to feedback

Think the squeaky wheel always gets the grease? Not necessarily – especially when it comes to customer satisfaction. A recent Interactive study revealed that only 4% of customers that are unhappy will actually complain. The other 96% will simply leave. This means that you need to be asking for feedback from your customers on a regular basis. More importantly, you need to pay attention to what’s being said – good or bad. When you encourage your customers to speak up and show them that their opinions really matter, you endear them to your brand. As a bonus, you’ll also be better prepared to correct problems and make improvements in a more proactive way.


By implementing these six key strategies, you’ll have your customers falling in love with your brand which will have them coming back for more and spreading the love to their own networks. It really is a marriage made in heaven!



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7月 2016

6 Ways To Get People To Buy Your Products !

Posted by kenturay / BLOG, SALES TECHNIQUE / 927


#1: Know your customer like the back of your hand

If you want to sell your products or services to your site customer , start with getting to know them well. A few questions you should be able to answer about them

1、What’s their biggest paint point?

2、What tools and services do they currently use?

3、Can you offer a product or a service that helps them solve their pain point?

4、Can you write articles/sales copy that your site visitors can easily connect with?

5、What kind of content do they typically want to consume?


#2: Let others do the selling for you

Imagine this; you are about to get married and you want to know the best band to hire for your wedding. Some of your close friends recommend a band and you check them out. It seems they are good, and you hire them. Sounds familiar?

People call this word-of-mouth, social proof, and other fancy terms. Essentially it all boils down to this- people trust people; they want someone else to make their choice for them; and if it’s someone they already trust, all the better.

If you have a product or service, get testimonials from your users. Display it prominently on your website- especially on the sales page. If you want to take things one step further (especially B2B), do case studies about how your product/service has helped your existing customers.

Stop trying hard to sell; let others do the selling for you.


#3: Provide immense value

Do you know who the easiest set of people to sell to is? People who have purchased from you in the past!

Yes, repeat buyers are the easiest to convert and can prove to be extremely loyal customers. Customer loyalty done right, can result in your customers turning into your advocates and sending more business your way.

Now that’s easier said than done; but how do you get people to rave about you and get more people flocking in?

Provide outstanding value with your product or service.

There is a reason that scams don’t last long- they don’t get people excited to buy more from the same person. But legitimate businesses have an advantage. You can sell your products over and over again to your existing set of customers.


#4: Delight your customers- every single time

Whether you can provide outstanding customer support like Zappos or innovate constantly like Google, always try to delight your customers every time they buy from you.

It could be as simple as greeting them personally when they come to your site or it could be a surprise same-day-delivery at no extra cost. If you are in the service business, over-deliver on your agreement (a bonus custom-graphics on your web design project maybe?)

Heck, you could even delight your customers by delivering your goods or service ahead of your agreed delivery date.

The more you delight your customers, higher the chances of them becoming your brand advocates.


#5: Tap into people’s emotions and motivate them

Motivating a buyer is a simple process when you look at it from the outside. However, when you start at it, you will understand the complexity of the matter. Here are some tips to motivate a buyer

1、Make sure you let your buyer know what’s in it for them- people hate surprises when it comes to the products or services they paid for. No hidden fees!

2、Help them uncover their need. Talk about something your prospect can relate to and say “Aha! I have the same issue”

3、Ensure you have an updated portfolio in case you sell services

4、If you are competing on price, make sure you let them know how “cheap” you are when it comes to price but not in terms of quality

5、Give them an estimate of the cost and turnaround time- Be crystal clear on whether these are likely to change as the project proceeds. To be safe, always provide a higher cost estimate so that clients can budget accordingly.

6、Assure them of quality work. Let them talk to your previous clients if required.

7、Stick to your deadlines (Better- deliver before your deadline)

8、The classic- Under-promise and over deliver.

9、Be professional in your dealings. If a client is difficult to deal with, politely part ways

10、Give them personal contact details in case of future issues

11、In the online world, we have copywriters. They play with words and turn those words into money. Some have their uncanny way of making their words sell. If you have an online business, you need to understand well the mind-set of an online buyer. If you are not good at writing persuasive copy, hire someone who can do it for you.


#6: Be genuine; stop relying solely on tactics

You know what’s short term? Tactics!

Yes, certain tactics work neatly for certain time periods, but most of the time, they stop working at some point of time. Also, tactics don’t leave that everlasting impact on your customer base.

Sure, you could increase conversions by changing font-size or color or even redo the copy, but how long will they last? Once people get used to the change, you need to change again to convert more people.

Don’t fall into the trap of constant optimization only. Be genuine. Use proven strategies like amazing customer service and a truly awesome product/service to build your customer base.


Over to you:

How do you get people to buy from you every single time? What challenges do you face in converting prospects to customers? Share your secrets with me via the comment form below.

4 Points – Get In Your Customers Hearts !


 ——————————     Have any question – Contact us     ——————————


3月 2016

8 Sale Skills To Improve Your Sales !

Posted by kenturay / BLOG, SALES TECHNIQUE / 1037

sales-skills (1)

In this article, I will list out 25 of the most effective sales techniques anyone can implement in their business to increase sales and make more profits. Increasing sales volume is not just enough. You need to increase profits as well.


Strategy 1: Create a Product Which Has Demand

“Supply always comes on the heels of demand. – Robert Collier“

This is a no brainer. Understand what your customer want. Is there some product already in the market that delivers the solution to your prospective client? If not, provide it!!!

If there is already a product or a solution, try to think of a better way to satisfy the needs of the customer. This can be in the form of a better quality product. You can even bring about a twist in the actual offering to make your product more attractive.


Strategy 2: Four strategies to price your product

1、Do market research and understand your competitor pricing. With this data in hand, either develop a product with lot more features and charge more or produce the same quality product and price it lower

2、High price can provide a sense of “high quality” since people have a deeply-rooted notion that higher the price, better the quality. If you price high, be prepared to deliver what your customer expects to get

3、Similar to point #2, a lower price can indicate inferior quality. The best way is to charge higher prices by providing more value to your customer

4、The price of a product is directly proportional to “perceived value”. If you can make you product seem superior to your competitor, you can charge a premium over your competitor


Strategy 3: Run a Customer Reward Program

You don’t need to be a fortune 500 company to run a rewards program. Just make it a simple program where people can get discounts for being a customer and satisfying certain simple criteria’s such as

Being a customer for one year, they can enjoy 50% discount on the first bill of their second year as customer

Collect points and redeem points for discounts, gifts, and so on

10% discount on your purchase if you shop for more than 100$

You get the idea.


Strategy 4: Give Out Free Samples

It’s proven time and again that giving away samples to your customers can help you increase sales. If you have a book for sale, make a chapter or two available for free. If you sell products, give small sample packets for users to try out. If you provide a service, offer a free initial consultation.

Once your prospective customer starts using your product or service, they will have increased confidence in their purchasing decision. This will lead to a faster sale.


Strategy 5: Reach Out To Your Customers

It’s not enough that you just advertise your products. They only make the buyer more open to embracing the product. Once you test your product, reach out to your customers and ensure that they can buy the products with ease.


Strategy 6: Quality is King

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected – Steve Jobs”

Never, ever compromise on the quality of your product. If your customer loses the trust on your brand, your business will collapse like a pack of cards.

Some people tend to sacrifice the quality to prevent price hikes. But, if needed increase the price and serve the same quality rather than producing a low-quality product. You can also choose to serve less quantity for the same price.

If you plan to stick around with your business for a very long time, any compromise on quality will never get you even remotely close to your goals.


Strategy 7: Listening To Your Customers Does Wonder for Your Business

Find out what they require. Why do they use the current product if they use any? What could have made their job easier? Always have an eye for details for such things.

The reason why you should be listening to your customer to make more sales is that it helps you learn the language of the client. Once you start interacting with them and understand their problems, you will learn to convey your product marketing message in a language your customer understands.


Strategy 8: Provide Unmatched After Sales Service

“If you are not taking care of your customer, your competitor will. -Bob Hooey”

This is one area which I see many businesses fail in. They market their product, sell to their customers, and then no news from their support team.

It is equally important that you provide support to your customers. Only happy customers result in repeat buys and quality referrals. Do not forget the fact that word of mouth is still the best mode of establishing a brand and increasing sales.


Your Turn:

What do you do to increase sales volume? Do you find any other sales techniques that should have been mentioned? What is your #1 sales technique that outperforms all others? Let me know in the comments.


How To Make Customers Fall in Love With Your Brand ?

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