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In this article, I will list out 25 of the most effective sales techniques anyone can implement in their business to increase sales and make more profits. Increasing sales volume is not just enough. You need to increase profits as well.
Strategy 1： Create a Product Which Has Demand
“Supply always comes on the heels of demand. – Robert Collier“
This is a no brainer. Understand what your customer want. Is there some product already in the market that delivers the solution to your prospective client? If not, provide it!!!
If there is already a product or a solution, try to think of a better way to satisfy the needs of the customer. This can be in the form of a better quality product. You can even bring about a twist in the actual offering to make your product more attractive.
Strategy 2: Four strategies to price your product
1、Do market research and understand your competitor pricing. With this data in hand, either develop a product with lot more features and charge more or produce the same quality product and price it lower
2、High price can provide a sense of “high quality” since people have a deeply-rooted notion that higher the price, better the quality. If you price high, be prepared to deliver what your customer expects to get
3、Similar to point #2, a lower price can indicate inferior quality. The best way is to charge higher prices by providing more value to your customer
4、The price of a product is directly proportional to “perceived value”. If you can make you product seem superior to your competitor, you can charge a premium over your competitor
Strategy 3: Run a Customer Reward Program
You don’t need to be a fortune 500 company to run a rewards program. Just make it a simple program where people can get discounts for being a customer and satisfying certain simple criteria’s such as
Being a customer for one year, they can enjoy 50% discount on the first bill of their second year as customer
Collect points and redeem points for discounts, gifts, and so on
10% discount on your purchase if you shop for more than 100$
You get the idea.
Strategy 4: Give Out Free Samples
It’s proven time and again that giving away samples to your customers can help you increase sales. If you have a book for sale, make a chapter or two available for free. If you sell products, give small sample packets for users to try out. If you provide a service, offer a free initial consultation.
Once your prospective customer starts using your product or service, they will have increased confidence in their purchasing decision. This will lead to a faster sale.
Strategy 5: Reach Out To Your Customers
It’s not enough that you just advertise your products. They only make the buyer more open to embracing the product. Once you test your product, reach out to your customers and ensure that they can buy the products with ease.
Strategy 6: Quality is King
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected – Steve Jobs”
Never, ever compromise on the quality of your product. If your customer loses the trust on your brand, your business will collapse like a pack of cards.
Some people tend to sacrifice the quality to prevent price hikes. But, if needed increase the price and serve the same quality rather than producing a low-quality product. You can also choose to serve less quantity for the same price.
If you plan to stick around with your business for a very long time, any compromise on quality will never get you even remotely close to your goals.
Strategy 7: Listening To Your Customers Does Wonder for Your Business
Find out what they require. Why do they use the current product if they use any? What could have made their job easier? Always have an eye for details for such things.
The reason why you should be listening to your customer to make more sales is that it helps you learn the language of the client. Once you start interacting with them and understand their problems, you will learn to convey your product marketing message in a language your customer understands.
Strategy 8: Provide Unmatched After Sales Service
“If you are not taking care of your customer, your competitor will. -Bob Hooey”
This is one area which I see many businesses fail in. They market their product, sell to their customers, and then no news from their support team.
It is equally important that you provide support to your customers. Only happy customers result in repeat buys and quality referrals. Do not forget the fact that word of mouth is still the best mode of establishing a brand and increasing sales.
What do you do to increase sales volume? Do you find any other sales techniques that should have been mentioned? What is your #1 sales technique that outperforms all others? Let me know in the comments.
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